We’re consolidating our offerings under the Trackpedia moniker.   As we move into the subsequent versions of the apps in progress, we’ll be highlighting their integration with the web site, so it make sense to highlight the web site in the branding.  From now on, you won’t see any new applications under the upshift marque, but we will be using the Trackpedia label.  Myupshift.com will soon be a redirect to Trackpedia.com.